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About Us
Vision
To leave the music industry more understood, better built, and fairer than we found it.
Mission
We’re not just a think tank — we’re a test lab. We prototype, execute, and scale ideas that respond to systemic gaps in music ecosystems. Every project we take on is grounded in research, driven by cultural context, and built for long-term implementation.
Goal
To produce research, tools, and ventures the industry uses to understand itself and grow.
About the Founder
Jay Anand is a strategist, educator, and artist with 15+ years across the Indian and international music ecosystem. He's built startups, managed institutions, toured globally, and designed programs - a rare intersection of lived experience and strategic insight that shapes every Orange Juice Lab project.
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