About Us
Goal
To build scalable systems and IPs that address real structural gaps, not just for niche or underserved groups, but for a more thoughtful and future-ready music industry at large.
Vision
To become the most trusted innovation partner for music institutions, artists, and startups shaping tomorrow’s industry. We believe in equity, imagination, and long-term impact, and we act as a bridge between grassroots
realities and strategic futures.
Mission
We’re not just a think tank — we’re a test lab. Orange Juice exists to solve problems that don’t yet have launching an incubator, designing a market-entry strategy, or co-creating a toolkit with partners, everything we build is grounded in research, driven by cultural context, and designed for long-term impact.
About the Founder
Jay Anand is a transdisciplinary strategist, educator, and artist with 15+ years of experience across the Indian and international music ecosystem. From building startups and managing institutions to touring globally and designing programs, Jay brings a rare intersection of lived experience and strategic insight to every Orange Juice project.
