Who we work with
Music companies building new products, services, or revenue opportunities
Cultural institutions developing music-led programs, initiatives, or partnerships
Music tech and music-adjacent platforms validating new opportunities
Education and talent-development orgs designing industry-facing programs
Brands, platforms, and creative-economy teams entering music or culture
What we deliver
Strategy
Designed for teams that need a clear plan before they move forward.
We work on strategic roadmaps, business planning, opportunity mapping, positioning, market context, and decision frameworks.
Products
Designed for teams building or testing a new product, program, platform, service, or IP.
We work on concept development, product logic, ICP development, validation, launch structure, and early roadmap planning.
Partnerships
Designed for teams that need to identify and build the right relationships.
We work on ecosystem mapping, stakeholder research, partnership strategy, business development planning, audience understanding, and collaboration models.
Operating Plans
Designed for teams that need to move an idea into execution.
We work on workflows, timelines, project plans, roles, stakeholder coordination, and the systems needed to keep the work moving.
Testimonials
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Jay's ability to be an unwavering source of clarity in what can easily be described as a chaotic industry, has been and continues to be an integral part of what we're building.
He has handled switching hats and lenses with confidence and transparency - as far as high trust business relationships go, Jay is a stellar example of what "great" looks like.
Karan Gupta
Founder/CEO
Working with Jay and Orange Juice Lab has been invaluable.
His deep insights into the Indian diaspora and the live music bridge between Australia and India have provided us with clarity and direction we didn't quite know we needed.
Liam Saunders
Senior Booking Agent
STEALTH
Jay played a key role in helping us think through the foundation of our analytics platform. He brought structure to the ideation process and did an incredible job in analyzing the framework by asking the right questions and stress-testing our assumptions early on.
The collaboration has been smooth from the very beginning. Exactly the kind of partner you want at the start of a complex build in a not so structured industry.
Abhishek Oswal
Founder/CEO
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The VMDO has worked with Orange Juice several times over the last year and we have been tremendously impressed by Jay’s knowledge and professionalism.
Jay provided the Victorian industry with key skills and resources that allowed them to better understand and approach the Indian market. The VMDO highly recommends Orange Juice as a source of professional expertise and knowledge
Kirsty Rivers
General Manager
Why Orange Juice Lab
We turn ambiguity into structure.
We help teams move from scattered ideas and open questions to clearer decisions, sharper plans, and practical next steps.
We bring research into the room.
Our consulting is informed by industry insight, market context, and the wider shifts shaping music and the creative economy.
We understand music as an ecosystem
Our work sits across research, strategy, education, technology, programming, partnerships, and cultural development.
We work globally.
Orange Juice Lab works globally across music and culture, with a research focus on Indian music and its global diaspora.
Let's Connect
Tell us what you're working on. We'll take it from there.