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Research

Market intelligence on Indian music and its global diaspora.

We study the markets, audiences, and industry shifts shaping Indian music at home and across global communities.

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The Cost of the Dream

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Author: Jay Anand

Published: November 2025

TAGS: INDIA | NON FILM MUSIC | ECONOMICS | INFRASTRUCTURE | SURVIVAL

A data-backed snapshot of what it takes to sustain an independent music career in India.
Drawing on responses from 80 non-film musicians across 29 cities, The Cost of the Dream maps income, expenses, and survival strategies to reveal the economic realities behind creative work.
It highlights the gaps between ambition and infrastructure: from underpaid gigs to missing support systems, setting a benchmark for understanding how artists live, work, and persist in India’s music economy.

The State of India’s Music Tech Landscape

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Author: Jay Anand

Published: August 2025

TAGS: INDIA | MUSIC TECH | FUNDING | INFRASTRUCTURE | FUTURE MARKETS

Your go-to resource to understand India’s evolving music tech ecosystem mapping stakeholders, capital flows, and infrastructure gaps. This report distills what’s currently available through secondary data and market signals, while setting the foundation for ongoing benchmarking of India’s music tech industry. Designed for global teams entering India, and Indian teams scaling abroad.

Listening at the Edges

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Author: Jay Anand

Published: July 2025

TAGS: AUSTRALIA | DIASPORA | FANDOM |  SUBCULTURES | EXPORT

After 40+ conversations across Australia’s music sector, one thing became clear: the challenges aren’t isolated, they’re systemic.
This report traces the shared signals emerging from those edges, and prototypes what resilient, future-facing responses could look like.

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