Orange Juice Report & Toolkits
Research, insights, and strategies to build the future of music. Browse all of our publications featuring original data, global-local case studies, and actionable toolkits across music business, culture, education, and innovation. All reports are designed to help institutions, artists, and companies unlock growth and impact.
Reports and Toolkits
Listening By the Edges
Australia’s music sector seen from the edges.
Author: Jay Anand
Published: July 2025
TAGS: AUSTRALIA | DIASPORA | FANDOM | SUBCULTURES | EXPORT
After 40+ conversations across Australia’s music sector, one thing became clear: the challenges aren’t isolated, they’re systemic.
This report traces the shared signals emerging from those edges, and prototypes what resilient, future-facing responses could look like.
The State of India’s Music Tech Landscape
A data-backed snapshot of India’s music tech ecosystem. From companies and funding to activity trends and future opportunities.
Author: Jay Anand
Published: August 2025
TAGS: INDIA | MUSIC TECH | FUNDING | INFRASTRUCTURE | FUTURE MARKETS
Your go-to resource to understand India’s evolving music tech ecosystem mapping stakeholders, capital flows, and infrastructure gaps. This report distills what’s currently available through secondary data and market signals, while setting the foundation for ongoing benchmarking of India’s music tech industry. Designed for global teams entering India, and Indian teams scaling abroad.
The Cost of the Dream
A flagship report by Orange Juice Lab mapping the realities of non film musicians in India for the financial year 2024-2025.
Author: Jay Anand
Published: November 2025
TAGS: INDIA | NON FILM MUSIC | ECONOMICS | INFRASTRUCTURE | SURVIVAL
A data-backed snapshot of what it takes to sustain an independent music career in India.
Drawing on responses from 80 non-film musicians across 29 cities, The Cost of the Dream maps income, expenses, and survival strategies to reveal the economic realities behind creative work.
It highlights the gaps between ambition and infrastructure: from underpaid gigs to missing support systems, setting a benchmark for understanding how artists live, work, and persist in India’s music economy.